Automotive
Edition Motors
Problem
A luxury showroom selling six-figure cars with casual phone photography — listings undersold the inventory and the feed did nothing to bring serious buyers through the door.
Objective
Make every listed car look worth its price and turn the showroom's Instagram into a source of qualified enquiries.
Strategy
Industrialize quality: a repeatable per-car shoot formula plus a weekly reels rhythm, so premium output doesn't depend on one-off productions.
Creative direction
Cinematic and low-key: golden-hour exteriors, deep-shadow interiors, detail macros on stitching and badges, motion shots with controlled blur.
Execution
- Shoot formula: 25-shot checklist per car, exterior to interior
- Weekly on-site shoot days covering new arrivals
- Reels program: sound-driven edits per car segment
- Listing image sets exported for web, apps and social
Deliverables
- Per-car photography sets
- Weekly reels & stories
- Listing-ready exports
- Content calendar & reporting
Results
Listings that read as campaigns, not classifieds
Faster enquiry cycles on featured inventory
A feed that signals showroom caliber before a visit
Before
Casual phone shots under showroom fluorescents.
After
A cinematic, repeatable content engine for every car that arrives.
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